In a mediocracy ... social consensus is the only criterion of reality. Since society sees what is presented rather than what is behind the image, appearance becomes more important than substance. (p.32)They're dropping the crown from the logo. This fits with the prevailing anti-class ideology. It seems a shame, however, to lose the tiny nod to monarchy, part of Britain's identity. My guess would be that most voters, if given any say in the matter, would choose to keep it. But as usual, it isn't about what people want but about what's considered ideologically correct.
According to Stanford's online Encyclopedia of Philosophy, post-structuralist (i.e. cultural-Marxist) philosopher Jean Baudrillard
suggests that truth and reality are illusions, and that people should respect appearance, and give up the quest for truth and reality.Truth doesn't matter, or it isn't real, or there's no such thing as objectivity, etc. So forget about the economy, or immigration, or the rise of censorship. Those things may not even be real. Just fiddle with logos and corporate IDs.
The pointless-rebranding phenomenon got going under John Major, and hit a peak under Tony Blair. Perhaps it isn't quite as intense as it was back then, but it has never really gone away.
The elites may be dimly aware that there is a serious problem looming re the relationship between the governors and the governed. It seems they haven't the ghost of an idea what to do about it — except they're certain it must not involve any 'lurch to the right' or 'populism'. Meanwhile, best just go on fiddling with presentation and style!
Power-mad and Hypocritical is now available in paperback.
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