04 January 2007

Au revoir les fromages




And so, an era passes.

Think about it.

Unless there is a climbdown, or a future government can be bothered to "roll back the state" (what a quaint concept) in this particular area, you will never again be able to see a television advert for cheese in a commercial break during The Simpsons, Hollyoaks, or similar youth-friendly programmes. Not in this country, anyway.

This may not seem that dramatic, yet. But mark ye, it's the thin end of the wedge. I predict a total ban on TV adverts, for whatever the medical establishment deems "junk food" at the time, within 5 years.

7 comments:

james higham said...

Cheese is junk food?

Fabian Tassano said...

Did you look at the link to the Telegraph story? This demonstrates the stupidity of trying using the law to make a subtle distinction, which will probably change with time anyway.

The article points out that breast milk would be classified as "junk food" too under the rules. More bureaucracy, more government jobs no doubt ("junk food classifier"?), and, I suspect, nil benefit in terms of less obesity. Perhaps, as with ASBOs, "junk food" will take on a new, iconic status, and it will seem daring and cool to eat hamburgers.

Anyway, even if there were a benefit, it still wouldn't be worth yet another area of intervention.

Andrew Allison. A Conservative View said...

Before too long the definition of healthy food will be something that is tasteless, but good for you. I must throw out the cheese, pate, and biscuits in my fridge. Oh and the sausages must go too. What the hell am I going to have for lunch?

Fabian Tassano said...

A little boiled pear and some lentils, perhaps?

Paul Coombes said...

Mr. Tassano could you make your links a little more obvious? If I hadn't read your comment which refers to the link to the Telegraph I would not have known it was there. Even so I had to hunt around to find it. I wonder how many other links I have missed. Enjoy your blogs though. Still pondering what topic I might suggest.

Fabian Tassano said...

Have made the blue of my links a bit brighter. Is that better?

Paul Coombes said...

Excellent, thank you.