"The most unpopular logo in British history" - David Smith, The Observer
"A puerile mess, an artistic flop and a commercial scandal" - Stephen Bayley, Design Museum
"Vicar on a motorbike syndrome" - Ian Jack, The Guardian
"Variously compared to a broken swastika, a smashed window, and two characters from The Simpsons engaging in a sexual act. ... 22 epileptics experienced seizures after watching an animated version of the logo; another viewer vomited at the very sight" - The Week
Why use many words, when one word (beginning with the letter M) will do?